First up was determining how a property off the track could position itself. Palms resort-casino General Manager Cynthia Kiser Murphey said her team was reopening the property under its new management – the San Manuel Gaming and Hospitality Authority – when county officials and F1 finalized the race plans. They’re hoping to bring guests to their property and help fuel what is expected to be a major lift to hotel room rates and gross gaming revenue for the region.Ĭlose to the resort corridor, several operators are leveraging their proximity to the track without being on the Strip. 16-18.Ĭasino operators have been deliberate in the level of investment the off-Strip spots are putting into marketing and activations. More than 100,000 visitors are projected to descend on the Strip during the third week of November, and hotel-casinos all across the valley are buying in at different levels for the motorsports event, held Nov. (Rachel Aston/Las Vegas Review-Journal) during the inaugural Formula One Grand Prix can expect plenty of fanfare in Las Vegas: Ferrari and F1 carts collections on display for photo-ops, pop-up retail shops, artist exhibits, celebrity chef sittings and more.įor some, they’re miles away from the track. Anamarie Ellis, vice president of operations, left, and her sister Christina Ellis, vice president of development, right, for Ellis Island Casino and Brewery, stand on the grandstands for the property with a view of the Las Vegas Formula One Grand Prix in Las Vegas, Tuesday, Oct.

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